Solana Goes Hollywood, CT vs Threads & More

Welcome back!

This is J264G and this week I’ve got these titbits for you:

• Platform Ponderings: What does Threads mean for web3 & crypto?

• Solana Goes Hollywood: Claynosaurz are on their way to Tinseltown.

• vAMM Baby! Zhe (Sujiko) highlights the need for more robust vAMMs.

The UK, Japan, and Hong Kong are becoming web3 hubs.

Obviously, not only Circle has taken notice, Toly has done so as well.

In the reply section of his poll we also discussed Taiwan, as the country offers a Gold Card (3-year visa) for OSS contributors and seems to be on a similar web3 path as Japan.

Asia is taking flight — a new dawn for web3 and crypto is on the horizon.

讓我們開煮吧！👩🏻‍🍳

Click on any underlined heading / hyperlink to learn more.

Spotlight

Content Flywheels

Last week, I wrote about why web3 teams should focus on building their own rails to bring in new users. In this context, I mainly highlighted the risks of deplatforming and platform lock-ins.

But let's be honest: Most web3 teams couldn't care less 😅

It seems as if the same playbook is being applied over and over again: If you don't achieve PMF on Solana and have a miniscule user base, migrate to Ethereum, Polygon, [insert L2], Aptos, or Sui ... where the outcome surprisingly stays the same.

And now, this playbook is being applied to the multichannel content strategy of web3 teams as well: Threads comes out and all attention moves to the platform. And when the user acquisition on Threads isn't any better than the one on Twitter ... flabbergastation will set in.

Déjà vu.

Here's the rub: The secret isn't the platform you shitpost on. The magic lies in (1) a proprietary content hub which is powered by (2) an editorial calendar which is populated by (3) a streamlined content production pipeline.

Web3 team which run a proprietary content hub have a real competitive advantage, as they always have (a) topical and (b) evergreen content on hand which can swiftly be repurposed for Twitter, YouTube, Instagram, TikTok, and Threads.

Create once, distribute often.

What does this create?

Correct, a content flywheel!

Let's quickly hop back to the Drift use case from last week.

As I mentioned, I helped Drift build out a multichannel strategy based on a proprietary content hub.

The Drift content hub boasts articles on Web3, DeFi, Best Solana Wallets, Perpetual Futures vs. Options, Order Types, Hedging, Bridging, Open Interest, Risk Management, and so on.

In a next step, all these articles could be turned into YouTube videos, which in turn could be repurposed for both Instagram and TikTok. And as soon as multiple video clips are available, these could be used as a standalone or media rich threads on both Twitter and Threads.

Rinse and repeat.

A content flywheel, which is platform-agnostic, enables web3 teams to sustainably enhance their brand awareness and demand generation — which will bring in new users and make them stick around.

As such, love or hate Threads.

But what you should definitely be doing is learning all the tricks so that you can integrate it into a well thought out multichannel strategy.

One last note, though: Twitter seems to be more aligned with the ethos of web3, which includes data privacy and being “anon”.

All while Threads follows Meta's data kraken legacy.

Stay safe out there, chads and chadettes! 🐙

Chart Of The Week

News Bites

Tensor vs ME: Tensor is further taking market share from Magic Eden. One main differentiator of Tensor seems to be the fact that the team fully embraces open source software (OSS), while Magic Eden doesn't. This begs the question whether teams that rely on OSS are more aligned with their user base and thus more competitive?

Solana Goes Hollywood: Gaetano Mastropasqua joined the Claynosaurz NFT project as a strategic advisor. Mastropasqua brings with him extensive experience from Rovio and Warner Bros — which might just enable Claynosaurz to expand to Hollywood.

vAMM Resilience: nftperp, the largest NFT perpetual futures DEX to date, has sunsetted its V1 with immediate effect. It seems as if the team has implemented some unfavourable program designs which forced them to go down this path. In this context, Zhe from Sujiko puts the recent developments into context and highlights the need for more sophisticated vAMM designs.

DeFi Accelerator: Paul Barron released a video deep-dive into all things Solana. One of the video's focal points is Firedancer, an independent validator client built by Jump, which is poised to propel DeFi on Solana to new heights.

On-Chain Sleuthing: Solana analytics are notoriously difficult. Breadcrumbs, community-powered crypto analysis tools, are now available on Solana — giving data analysts what they need to streamline their investigations.

Caught In 4K

Weekly Take

Keks & Giggles

And that's a wrap!

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Talk soon!

J264G